It’s not just a pretzel. It’s Auntie Anne’s®.
Ask for an opinion from anyone who’s tasted an Auntie Anne’s pretzel, and chances are you’ll hear the word "love." They may mention their favorite pretzel flavor. "I just love the Cinnamon Sugar Pretzel!" is a typical response. As one consumer put it, "It’s not just a pretzel. It’s Auntie Anne’s."
As the world’s largest soft pretzel franchise, Auntie Anne’s stores can be found in malls, transportation sites, colleges and universities, and non-traditional shopping and entertainment centers around the globe.
An Auntie Anne's Pretzel is a freshly baked bread product, delicious tasting but simple to make.
Steady, Strong Growth Since 1988
Auntie Anne’s got its start in the USA in 1988, after Anne and Jonas Beiler ordered the wrong ingredients for the pretzels Anne sold at her farmer’s market stand in Downingtown, Pa. After being disappointed by the bland results, Anne took the advice of her husband and experimented with the recipe. The results were "pretzel perfect," and Auntie Anne’s was born.
Auntie Anne's has grown from humble beginnings in a Pennsylvanian Farmers Market to become a the multinational snack food brand it is today with over 1,200 stores worldwide and over 10,000 crew members responsible for bringing delicious soft pretzels to our customers on a daily basis.
Auntie Anne’s first franchised location opened in 1989. The delicious, hand-rolled soft pretzels, coupled with a strong business model, propelled unit growth to nearly 1,000 stores in the company’s first two decades.
New Ownership, Same Pretzel Perfect Purpose
In 2005, Sam Beiler, a long-time company leader purchased Auntie Anne’s, Inc. from company founders Anne and Jonas Beiler. During his ownership, Sam steered the company through a major re-branding initiative designed to update the brand, keep it relevant to its loyal customers, and reach new consumers. He also instilled his vision for Auntie Anne’s to be innovative in all that it does, from its award-winning franchise system and international expansion model, to its new product advances and dedicated customer service focus for franchise partners.
In November 2010, Sam sold the company to FOCUS Brands®. Auntie Anne’s continues to experience momentum and benefits from multifaceted synergies as part of the FOCUS Brands family. The Auntie Anne’s Executive Team oversees initiatives focused on expanding the brand, growing with the right franchise partners and venues, and increasing value for stakeholders.
For more information on Auntie Anne’s Inc, our US Master Franchisor then please visit:
www.auntieannesfranchising.com
www.auntieannes.com