Our UK Management team have over 20 years experience in Franchising, having successfully grown and subsequently sold several major franchise businesses in recent years. 

Having fortuitously discovered the opportunity with Auntie Anne’s in the UK we made the decision to invest in the business after having tried the product ourselves; noting it’s freshness, quality and uniqueness compared to those products available in the UK snack food market.

We have every confidence that when you try an Auntie Anne’s pretzel, you too will fall in Love At First Bite and ultimately will share the passion that we and all our Auntie Anne’s sub franchisees share.

Freshly Baked Limited acquired the Auntie Anne’s Master Franchise for the UK & Ireland in 2008 and has grown the business consistently through sub franchising to the 13 stores we have today.