“Auntie” Anne Beiler started baking pretzels to help fund her husband’s desire to provide free family counselling services for their community. He ultimately realised his dream and opened a counselling centre. In, as she calls it, “a twist of fate,” Anne found her true calling as an unlikely entrepreneur, taking her business from a single farmer’s market stand to the world’s largest soft pretzel franchise.
Throughout it all, Anne remained steadfast in her commitment to giving back, saying,
“Caring for other people is the purpose of Auntie Anne’s.”
In the UK we are working on a number of initiatives to be a responsible company and give something back to society.
Roald Dahl Nurses
Roald Dahl’s Marvellous Children’s Charity provides specialist nurses and support to seriously ill children living with complex, lifelong conditions.
Roald Dahl Specialist Nurses are a vital lifeline to the children and their families, supporting them clinically and emotionally within the hospital and community. The charity supports children and young people affected by complex, lifelong illnesses that are often under-funded and under-resourced including epilepsy, neuromuscular conditions, blood disorders and rare diseases.
Roald Dahl Specialist Nurses are a consistent presence in the child’s life from initial diagnosis through to their transition to adult services. They advise, reassure, and become “part of the family.” They co-ordinate complex care needs, reducing hospital visits for the child or young person. They act as an advocate for the child and can facilitate urgent hospital care. They educate the family, other health professionals and school about their patient’s condition. They help ensure that the children in their care receive benefits to which they are entitled.
They currently have 80 nurses across Scotland, Wales, Northern Ireland and England.
The charity currently supports over 21,000 children and families across the UK, however there are over 100,000 children with complex, lifelong illnesses in the UK. It is the charity’s ambition to ensure every seriously ill child in the UK has a Roald Dahl Nurse.
“I don’t know where we’d be as a family without our Roald Dahl Nurse. She has been a beacon of light through such a difficult journey. She continues to not only support our son, but also guides us through the intricacies of the NHS pathway. These nurses are invaluable!”
A mother of a seriously ill child.
Too Good to Go
One of the main aspects of the Auntie Anne’s operations is that we make all our products from scratch throughout the day to be sold within 30 minutes to guarantee freshness. A consequence of this can mean we, unfortunately, produce some food waste and we wanted to tackle this problem.
We started working with Too Good To Go back in 2018 in the aim of selling the products which were not sold in the initial 30 minutes at a reduced price to consumers via the Too Good To Go App.
Too Good To Go lets customers fight food waste by rescuing surprise Magic Bags of unsold food from shops and restaurants. So far, they’ve saved more than 60 million Magic Bags from going to waste – 3.5 million of these in the UK alone.
At Auntie Anne’s we have saved over 46,000 meals since the start of our partnership! This has saved 115,588kg of CO2e or equivalent energy to 14,741,194 smartphones being charged in saved waste food.